| Titles |
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English :
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Mass Media Agents' Requirements in functions of Egyptian Agricultural Satellite Channel
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Arabic :
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متطلبات الإعلاميين الزراعيين في الوظائف الإعلامية لقناة فضائية زراعية مصرية
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| Abstract |
The main objectives of this research are: to identify Agricultural Mass Media Agents characteristics; to know opinion degree of ( A.M.M.As.) about including information functions through Egyptian Agricultural satellite channel according to their requirements; to determine the relationship between the dependent and studied independent variables of respondents, and recognize Mass Media Technical form of the information Message through Egyptian Agricultural Satellite channel.
This study was conducted in the sections related to agricultural information through agricultural sector. Data were collected randomly from 105 respondents; they were representing 43.4% of whole Agricultural Mass Media Agents.
Simple correlation coefficient, Arithmetic mean, standard Deviation, percentage, frequencies were used to analyze and represent.
The most important results were as follow:
- 81% of respondents have practical experience in agricultural mass media ranged between 15 – more than 25 years.
- 68.6% of respondents have high requirement degree about including information function through Agricultural satellite Channel programs to meet expected audience needs.
- Mass Media Agents' requirements in functions of Egyptian Agricultural satellite channel were high degree of: information function and prepare suitable environment for development function: 93.3%, & 87.6%.
- 77.1% of respondents mentioned that it must quickly react with temporarily events and crisis through information forms in agricultural satellite channel programs.
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| Publication year |
2010
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| Organization Name |
Agricultural Extension & Rural Development Research Institute (AERDRI)
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| City |
الجيزة
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| serial title |
كلية الزراعة جامعة القاهرة
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| Web Page |
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| Author(s) from ARC |
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| Publication Type |
Journal
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